boo - extra soft-bristle ergonomic bamboo toothbrush
Our smooth nature-inspired ergonomic handle has a smooth edge that is soft to the touch while having just the right amount of grip to ensure an effective brushing session.

boo with charcoal-Infused bristles
Charcoal is proven to aid with the whitening of teeth and removal of impurities. These bristles provide a higher cleansing factor than our extra soft bristles ideal for those looking to improve the whiteness of their smile.

Good for the environment and cruelty-free certified
A lot of traditional cosmetics and personal care brands conduct animal testing for the development of their products.
We've chosen to take a different route from the get-go and obtain our Cruelty-Free Certification all the way down to our ingredient suppliers.
Tabs - Toothpaste free from Cruelty, Plastic, SLS & Fluoride
Tabs is the update toothpaste has been needing since it was first introduced in 1886.
It's a handy alternative to traditional toothpaste without the animal testing, plastic waste, and harmful chemicals.
Each tablet is pressed solid to match the recommended amount of toothpaste to use each time you brush.


vee - portable UV-sanitizer for toothbrush
Pair state-of-the-art germicidal technology with our sustainable and all-natural toothbrushes for the ultimate oral care experience.
Everything you need, nothing you don't
Our freshly-pressed toothpaste tablets are 100% gluten-free, vegan, and cruelty-free certified by Leaping Bunny Program.
Here's what we put inside to give you a healthier, brighter smile.
9 Foods That Are Great for Your Oral Health
If you want to have stronger teeth, fresher breath, and healthier gums, consider adding these foods to your diet.