• What we stand for

We stand for two things: protecting our planet and ultimate convenience. We don’t have to sacrifice one for the other. We strive to do everything in our power to ensure that our every day routines create a better, cleaner planet, without comprising individual comfort and convenience. 


  • Why we started it

We are frequent travelers, nature lovers, efficiency hackers. In our recent trip back from London to Austin, we realized two things: 1) we create so much waste from disposable toothbrushes and toothpastes; 2) using those disposable products isn’t a pleasant or convenient experience (wonky, flimsy toothbrush with hard, harsh bristles hurt my gums/ teeny tiny toothpaste that is either difficult to squeeze out or toss out even before 50% is used)

Stuck in a 10 hour transcontinental flight, we discussed better ways to take care of our teeth that don’t hurt the planet. We continued the conversation for months in end. All of the offerings you can find on our website are direct fruits of our sincere thoughts, passionate discussions,  tireless labor.  


  • What we want to achieve 

We want to show the world that there are better ways of doing every day things. 

We want to show that it is easy to make a better choice for both ourselves and the world. 

We want to show that any change starts within each and every one of us.